Analogue Vs Digital

Animation Project
Project Overview
For this project, I responded to the class brief by creating a 55-second motion graphic video in After Effects, focusing on the transition from analogue to digital media. The video integrates kinetic typography and sound, supplemented with animation and vector graphics to effectively communicate the evolution in photography, music, and communication.
Objective
The objective of this project was to explore and visually represent the significant technological advancements from analogue to digital formats in various forms of media. By illustrating these changes, the goal was to highlight how these transitions have transformed everyday life and media consumption.
Key Elements
Kinetic Typography and Sound:
Typography:
Dynamic text movements to emphasise key phrases and transitions.
Sound: Background music and sound effects to enhance the visual narrative and emphasise the technological shifts.
Media Forms Used:
Animation:
Smooth transitions and animated sequences to depict the evolution of media.
Vector Graphics: Clean and modern graphic elements to represent different media devices and formats.